Ads Monetization Increases Churn

Free app monetization using ads seems like an easy way to increase revenue, but in reality most of the apps’ publishers who use ads monetization struggle from high churn rates, feeling frustrated and stuck in an endless cost-loop of looking for ways to finance their app.

The loop starts with investing a lot in users’ acquisition; the users’ base becomes the advertising infrastructure. The app publisher leverages its user base and optimizes the advertisements with intrusive ads like expandable, interstitial, or video ads. The result for the users is an annoying experience so they abandon the app.

The advertisers’ Heaven become Hell for the app owners who need to re-investment in new users’ acquisition.

If you feel that ads monetization is no longer in fashion, join the Wefi monetization program.